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Students

 

2018

CAMA EXPERIENCE HANDOUT

Makeup Certification Course

 

 

 

Objective:

Studio hours are an artist’s time to not only perfect techniques learned during class, but to also learn client booking and time management. All of these abilities are essential for a freelance artist to grow their business

 

Students are required to meet a fluid 40 hours.  A fluid 40 hours is considered when the artist shows great skill and effective time management, for example: completing a face in less than 40 minutes that showcases symmetry, color harmony, following sanitation guidelines, and dress code.

 

Studio hours are required for Students to complete certification.  

You must schedule your space, as space is limited.  

 

Cancellation:  In the event of a cancellation please send a text message to

360-451-7505.  We understand that Cancellations do happen.

 

Your Model is required to pay a kit fee of $10 to the Academy.  This fee goes to the school's makeup replenishment fund.  It pays for all your supplies to create the perfect look.  Please talk to the instructor directly and discreetly if your model is unable to pay the kit fee.

 

ARTISTS MUST BE IN FULL DRESS CODE FOR STUDIO APPOINTMENT

 

ARTISTS MUST HAVE DIFFERENT MODELS EACH TIME UNLESS APPROVED BY INSTRUCTOR

 

ARTIST MUST ALSO KEEP TRACK OF THEIR MODELS AND TIMES (SEE STUDIO LOG SHEET)

 

PROFESSIONALISM IS MANDATORY AT ALL TIMES WHEN IN OUR STUDIO

2018

LAB HANDOUT

LAB HOURS OVERVIEW

CERTIFICATION REQUIREMENT

Makeup Certification Course

 

 

DESCRIPTION:

Each student scheduled for labs should have their station prepped and ready to go prior to model coming in. You will be required to do a full face on each model, including false lashes (unless model declines).

 

Cedar’s provides a wide array of products from primers to eyeshadows to

False lashes.

 

You will have access to these products whenever the studios are open for labs. To ensure we have the products we need always, we require a $10 service fee for all models (including current students and former graduates).

 

When your model comes in, we expect each student to treat them as a client. When you start booking jobs you will need to be comfortable requesting payment and valuing your work.

 

We expect professionalism always, even while you are waiting for your model. Multiple students may be doing labs at the same time and we want to represent professionalism at all times.

 

HELPFUL TIP:

Social media is a great way to develop clientele. Posting on your Facebook, Instagram, Twitter etc... offering your makeup services can be very beneficial. You can also post on Facebook groups offering your services as well.

 

SCHEDULING:

The studio labs are open Friday through Monday 9 am to 4 pm. The earliest appointment being 9 am and the latest is 3 pm. We ask that you are finished, stationed cleaned up and makeup put away by 4 pm.

1. Click here to schedule for lab hours

 

Business Entities 

Handout

Sole Proprietorship

This is the most commonly used business operation for the freelance artist. The sole proprietorship itself does not function as

a legal entity. Set up thru your state licensing website.

For Washington State www.dol.wa.gov/business

PROS:

If you do choose this route for your make up artistry business you can operate under your own name which is a fictitious name,

for example, DBA as…. it’s popular because it’s simple to set up.

CONS:

You are personally responsible for the debt, and any lawsuit that’s brought against the company you would be personally

responsible for.

LLC Limited Liability Corporation

Can be multiple or single owners

PROS:

An LLC formation protects you as the owner from any personal liability if a lawsuit were to be brought against you. It also

saves you from being double taxed.

CONS:

A little more paper work and a little more upfront cost. Pros definitely outweigh the cons here.

C Corporations:

The original corporation, double taxation, owner pays taxes and so does the corporation

S Corp:

“Pass through Corporation” S Corp the corporation doesn’t pay teaxes, it generates a K-1 for the owners or owner to paytaxes

Liability Insurance:

Absolutely essential, having liability insurance protects you against any claims for damages against you or your LLC. It’s not

expensive and definitely worth money.

 

 

Sanitation Process

Handout

SANITATION PROCEDURES

As a CAMA student, you MUST pride yourself on sanitation habits while at school as well as out in the field. Here are the sanitation and sample procedures you will follow.

 

Emollient Products: Primers, Moisturizers, Concealers, Lipsticks, Eye Pencils, Lip Pencils, Foundations, BB Creams, CC Creams etc.

 

Gel Eye Liners, Concealers in the Pot, Brow Pomades, Moisturizers, Primers:

• Apply hand sanitizer to hands and arms up to sleeves or elbow.

• Sanitize paw palette with 70% alcohol spray and allow to dry. Some products can stay on the disposable spatula and be used from there.

• If a product such as primers or concealers comes from a tube, sanitize the tip or surface of product with 70% alcohol and wipe with a tissue then dispose of the tissue

• Apply products from the container onto the sanitized spatula or paw palette onto your client Lipstick:

• Swivel up product, turn upside down and spray 1 or 2 pumps of 70% alcohol onto a clean tissue and wipe the bullet with the tissue

• Apply product to the Guest with a sanitized tool or applicator

• When finished, sanitize the bullet once more by spraying 1 or 2 pumps of 70% alcohol onto a clean tissue and wiping the bullet with this tissue

• Properly dispose of tissue and disposable applicator or re-sanitize used tools like your brushes Lip Gloss:

• Apply product to your paw pallet then use proper brush or tool to apply the product or....

• Dip the appropriate applicator into the vial of product and pull it through the wiper system or pick up the product from the container using the appropriate disposable applicator

• Discard the disposable applicator after the product has been applied. Once a disposable wand has been placed into the vial, it must NOT be reintroduced into the container. If additional product is required, use a disposable wand. NEVER DOUBLE DIP OR THE PRODUCT MUST BE THROWN AWAY! Pencils (wood based):

• Sanitize a pencil sharpener using a clean cotton swab or cotton pad saturated with 70% alcohol and sharpen the pencil with the sanitized pencil sharpener

• Spray 1 or 2 pumps of 70% alcohol onto a clean tissue and wipe the pencil and apply to the customer

 

1 of 2

Mascara:

• Dip the disposable wand into the container, pull it through the wiper system and apply to the client OR offer the wand to the client so they can apply the product themselves

• Discard the wand after the product has been applied. Once a disposable wand has been placed into the vial, it must NOT be reinserted into the container. If aan dditional product is required, use a new disposable wand. PRODUCT MUST BE THROWN AWAY IF YOU DOUBLE DIP.

Loose Powders:

• Sanitize your Paw Palette with 70% alcohol and allow it to dry or pull a clean tissue and place it flat on your station

• Use a sanitized tool (brush or spatula) to pull product and transfer it to your sanitized area and apply to guest

Pressed Powders, Blush, and Eyeshadows:

• Wipe the surface of the pressed powder with a clean tissue, cotton ball, or pad.

• Use a sanitized applicator (brush, clean sponge, puff, or cotton pad) to “dip,” into the product.

• Minimize the number of times you “dip,” into the original product

• After product is finished being used, wipe the surface with a clean tissue to remove the layer of powder that has been contaminated and return it to the display.

Brushes:

• Spray a small amount of brush cleanser onto the brush hairs or onto a paper towel and run the brush hairs across a paper towel, or micro-fiber towel until the product residue is removed from the brush hairs.

• Moisten a tissue with 70% alcohol and run the brush hairs across the tissue until all hairs have been sanitized with the alcohol

• Reshape the brush hairs and let air dry

Lash Curler:

• Wipe the rubber pad and metal surfaces with a cotton pad or swab saturated with 70% alcohol

• Allow the lash curler to dry completely before use

Paw Palette:

• Wipe all surfaces with a paper towel or tissue saturated with 70% alcohol

Pencil Sharpener:

• Use a cotton swab, saturated with 70% alcohol to clean all surfaces. Let air dry before use.

 

 

Increase IG Followers

 Handout

50 Free Ways To Increase Your Instagram Followers

If you’re just starting out on Instagram, posting photos can be pretty depressing. When all your excitement and hard work are met by nothing more than few likes from a handful of followers, it’s easy to get discouraged, even if you know the benefits of social media marketing, which are waiting if you can find success with your initiative.

 

This article will help by giving you 50 ideas for increasing your followers and getting them to interact with your posts. You’ll notice that many of the ideas below are focused on increasing engagement (likes and comments), and here’s why: lasting engagement naturally leads to followers.

 

As you implement the strategies below, keep in mind that there’s no substitute for regularly posting engaging, creative and relevant images that your audience loves. Use the tips below liberally; just don’t forget that engagement should always be your underlying goal.

 

1. Use hashtags that are known to help increase followers: #FF (Follow Friday), #instafollow, #l4l (Like for like), #tagforlikes and #followback.

2. Like hundreds of random pictures from people in your target audience. Neil Patel has used this strategy and found that for every 100 likes he did of random pictures, he received 6.1 more followers.

3. Hold a contest on Instagram. One of the easiest ways to do this is to post an image promoting the contest and then ask people to like it in order to enter.

4. Promote your Instagram account on your other social media accounts and profiles. Tell people what they can expect once they’re following you (e.g., behind-the-scenes photos, sneak peeks, coupons, etc.)

5. Like and comment on other users’ photos. This is the most natural way to gain new followers.

6. Use popular hashtags so your images get found in the search. Some of the most popular ones are #love, #instagood, #tbt and #photooftheday.

7. Post photos at 2 am or 5 pm. Research shows that these are the most effective times to post.

8. Search for and follow people who are using popular hashtags like #followme and #likeforlike. Many will follow you back!

9. Remember that quality beats quantity. Edit your account to leave only the best images. No one wants to follow someone with thousands of pointless images of food or other random shots.

10. Use the Mayfair filter. According to Track Maven’s Fortune 500 Instagram Report, it’s the single most effective filter for marketers.

11. Make sure your bio is complete. Include relevant keywords and hashtags, and a link back to your site. Above all, don’t be spammy; this is a guarantee that no one who reads your profile will follow you!

12. Ask questions in the captions of your photos. This is a great way to increase engagement.

13. Post on Sundays: Sundays see the fewest images posted, so posting then may get your images more visibility.

14. Be consistent. Know why you’re posting, and who you’re posting for. Be consistent about how you use the platform and your follower count will grow organically.

15. Use calls to action in your photo captions. Get your followers engaged by asking them to take further action (e.g., “Let me know what you think in the comments”).

16. Don’t be afraid to post often. While you might expect that businesses that post many times a day receive lower overall engagement, research suggests this isn’t the case. According to Union Metrics, there is no relationship between the number of images posted and the engagement received....at least not a negative one.

17. Follow your suggested users. Go into your settings and click the gear icon in the upper right of your screen. Click ‘Find and invite friends’, and then ‘Suggested Users’.

18. Use Piqora to help you see which types of photos are leading to the highest engagement....then post more of them.

19. Use geotagging, especially if you’re a local business. When you geotag your photos, others who post photos in your region will see your images on the location’s page. This is a great way to catch the attention of local users.

20. Use Latergramme to schedule your Instagram posts. Posting consistently is key to growing your follower count over time.

21. Really engage. All the tips, tricks and strategies in the world can’t compete with really engaging on the platform. Be intentional about liking photos, and leaving thoughtful comments. Regularly find new people to follow, and engage with them by responding to comments and questions.

22. Combine multiple photos into a collage for maximum engagement. Use a tool like PicFrame to combine up to 9 photos or videos.

23. Ask an influencer to mention or tag your product. If you know of an influential Instagram user who has used your product, ask for a mention. It just could work...and will likely result in a ton of new followers.

24. Post photos of things that are blue. Some research suggests these get 24% more likes than photos that are orange or red.

25. Post on Wednesdays: Images posted mid-week receive slightly more engagement than those posted on other days.

26. Use the word ‘comment’ in your captions. Some research suggests these get significantly more comments than those without.

27. Use faces in your photos. Dan Zarella found that images with faces received 35% more likes than those without.

28. Tag people in your photos when relevant. This ensures those photos show up in those users’ feeds and makes it more likely they’ll share them.

29. The lighter the better: Photos that have 65-85% light get 24% more likes than those that are less than 45% light.

30. Create a branded hashtag. Come up with a hashtag and encourage your followers to use it. This encourages your fans to engage with your brand and increases your visibility at the same time.

31. Share behind-the-scenes photos. Candid photos convey the personality behind your brand. Share images that show there are real people behind your logo.

32. Invite a guest to post to your account. If you have connections with an influential Instagrammer, consider asking him or her to guest post on your account. This is a surefire strategy for sending your engagement through the roof; not to mention all the new followers you’ll receive.

33. Share user-generated images. Re-share your follower's images, especially ones where they’ve mentioned your product(s). This will encourage others to share photos of your products as well.

34. Consider canning the filters. Some research suggests that images with no filters get the most engagement.

35. Promote your Instagram account to your email subscribers. Periodically share an image in your newsletter and link it up to your Instagram account.

36. Promote your Instagram username on your physical marketing materials: signs, car decals, product sheets, etc.

37. Follow all your Facebook friends on Instagram, and many will follow you back. To do this, simply go to your Instagram profile and click on the 3 dots icon on the top right of your screen. Select ‘Find Friends’ and then ‘Find friends on Facebook’.

38. Use edges and structures in your photos. Images with many edges receive 125% more likes than those without.

39. Tell a story. Use your image captions to tell an engaging story. Storytelling helps create an emotional connection to your brand or product, and including a captivating story is much more likely to get your image shared.

40. If you’ve been at a live event and have taken photos, tag well-known Instagrammers for increased visibility and sharing.

41. Use Iconosquare (formerly Statigram) to track the growth of your account. Find out which images resonate best with your audience and post them more often.

42. Use a photo editing tool like Aviary to crop your images, add frames or effects, or to just generally make your photos pop!

43. Use the word ‘like’ in your captions. Some research suggests these get 89% more likes.

44. Plan, prepare and then act. As with most things in life, being intentional is your best chance at success. Make a plan for how you’re going to use Instagram, then create a schedule to keep yourself on track.

45. Post image quotes. Image quotes on social media are huge. Overlay motivational, inspirational or humorous quotes over your images using a tool like Canva.

46. Connect your Instagram account to your contact list. Click on the 3 dots button at the top right of your screen, and select ‘Find friends’ to connect to your email contact list.

47. Network with Instagram influencers. Search for hashtags relevant to your business, and pinpoint users with high follower counts and engagement. Leave thoughtful comments on their posts, and start developing relationships. You never know where these connections will lead!

48. Use a tool like Crowdfire to analyze how your Instagram posts affect your follower/unfollower stats.

49. Arrange co-promotions with other users. Find users in a complimentary niche who have a similar follower count and arrange for mentions or shout-outs to help build each other’s audience.

50. Build a community using a special hashtag. Create a challenge or campaign that your community can participate in, and give it a unique hashtag. Here are some great tips on creating your own hashtag campaign.

Remember that having a large number of followers is useless if you don’t take the time to really engage and interact. And in the end, converting followers to customers is the real goal. These 50 tips will help you build your audience and facilitate lasting engagement with your followers that leads to conversions over time.